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Published April 02, 2014, 04:09 PM

Review: New McDonald's club sandwiches come at premium

FARGO – Say what you want about its food, McDonald’s knows timing and marketing. The fast-food franchise recently tapped into March Madness and the looming NBA postseason by tapping MVP LeBron James as the spokesmuncher for its new Bacon Clubhouse Burger and Chicken Bacon Clubhouse Sandwich.

By: John Lamb, INFORUM

FARGO – Say what you want about its food, McDonald’s knows timing and marketing.

The fast-food franchise recently tapped into March Madness and the looming NBA postseason by tapping MVP LeBron James as the spokesmuncher for its new Bacon Clubhouse Burger and Chicken Bacon Clubhouse Sandwich.

The ads use words like “premium” to describe the chicken, while another refers to “exclusive flavor.” The TV spot features James getting a tour of “an undisclosed McDonald’s location,” where celebrity athletes like Heisman-winner Johnny Manziel, women’s soccer star Alex Morgan and apparently some elite hula-hooping squad hang out.

“And what does one serve the best basketball player in the world?” the spot asks. “The new Bacon Club House Sandwich, of course.”

He may be the best basketball player – and complainer – but I always thought a sandwich worthy of King James’ endorsement would have a lot more ham.

Neither the Clubhouse Burger nor Chicken Sandwiches are fit for a king. Then again, I’d be skeptical of any club where the password was “special sauce.”

There’s nothing wrong with the Clubhouse Burger. It’s another dressed up, or “lovingly layered” as McD’s explains, version of the Quarter Pounder, but this time with Big Mac sauce. That mix of mayo, French dressing, onion, pickle relish, white onion and white vinegar may make it more appealing to some, but it’s messier.

The new bun, or “artisan roll” in ad-speak, is a nice touch, as are the grilled onions, but that still doesn’t warrant a kingly sum of $4.69.

In basketball terms, McDonald’s needs to go back to the huddle and draw up a new play. The meaty sandwich is a fine thing to balance the menu until the McFish is exiled to next Lent, but the Bacon Clubhouse isn’t going to win over any new fans.


Readers can reach Forum reporter John Lamb at (701) 241-5533

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